This is our regularly updated list of trending products to sell online.
Using our proprietary trend-spotting technology, we’ve identified 44 products that are seeing rapid growth (while still being relatively under the radar).
So whether you’re looking for an untapped niche or a great product to sell on your e-commerce site, here are the top trending products right now.
1. Bakuchiol Serum
5-year search growth: 890%
Search volume: 60.5K/mo
Price range: $8-$40
Top countries: US, Germany, UK, Indonesia, France, India
Suppliers: BYBI, Medik8, Balance Me
What is it? Bakuchiol serum is a skincare product infused with bakuchiol, a "plant-based alternative to retinol". The product is used for its antioxidant properties, which can help reduce skin discolorations and wrinkles.
Several TikTok videos about bakuchiol serum have well over 100K views.
2. Toe Spacers
5-year search growth: 326%
Search volume: 60.5K/mo
Price range: $1-$25
Top countries: US, Australia, UK, Canada, India, Germany
Suppliers: YogaMedic, MHSY, Sumiwish
What is it? Toe spacers help promote healthy "toe splay". Specifically, the product fans out the toes to their natural position to help restore shape and realign digits. They are often used to help relieve foot pain and improve balance.
Videos related to toe spacers have received over 2.5 billion views on TikTok.
3. ADHD Supplement
5-year search growth: 488%
Search volume: 220/mo
Price range: $15-$60
Top countries: US, UK, Canada, Australia, Belgium, Denmark
Suppliers: Brainzyme Focus, Neurobalance, VitaVerse
What is it? ADHD supplements are designed to help with inattention, memory loss, mood swings, and cognitive impairment. Some of the most popular ADHD supplements contain omega-3, Iron, magnesium, zinc, vitamin C, and melatonin.
The increased interest in this product category can be attributed mainly to nootropics. Specifically, people are increasingly using nootropics to help with their ADHD. According to Google Trends, searches for this product have increased by more than 2x since 2018.
4. Padel Racket
5-year search growth: 1,880%
Search volume: 165K/mo
Price range: $60-$300
Top countries: Netherlands, Norway, Belgium, UAE, Sweden
Suppliers: Kuikma, Dunlop, HEAD
What is it? Padel is a racket sport similar to tennis, squash, and pickleball. However, it's played in a small, walled-in court. The rackets are much lighter than tennis rackets (and are stringless).
Padel is currently one of the fastest-growing sports in the world (particularly in Europe). This partly explains the growing interest in this product category. TikTok videos about padel rackets have around 20 million views.
5. Mushroom Chocolate
5-year search growth: 84%
Search volume: 90.5K/mo
Price range: $15-$40
Top countries: US, UK, Canada, Australia, India, Philippines
Suppliers: VeganVitality, Elit, Enrichd
What is it? Mushroom chocolate, as the name suggests, refers to chocolates made with mushrooms as one of the primary ingredients. Boosted immunity, lower levels of stress, and better mood are some of the supposed health benefits of consuming certain types of mushrooms.
People increasingly consume dark chocolate because it is a rich source of antioxidants and may help lower blood pressure in certain people. Mushroom chocolate adds mushrooms to the mix in order to produce a snack that may yield numerous health benefits. Mushroom chocolate is also trending due to the increasing popularity of chocolate made with psychedelic mushrooms.
6. Beet Gummies
5-year search growth: 1,314%
Search volume: 5.4K/mo
Price range: $10-$120
Top countries: US, Canada, Australia, Belgium, Germany, France
Suppliers: Garden of Life, WeightWorld, New Leaf
What is it? Beet gummies, as the name suggests, are gummies containing beet extract or beet juice. Interest in this product category is increasing mainly because of the product’s purported heart health benefits.
Over 400 people have rated these 4.4-star beet gummies on Amazon.
7. Bamboo Pajamas
5-year search growth: 480%
Search volume: 27.1K/mo
Price range: $28-$60
Top countries: US, Australia, UK, Canada, Ireland, Brazil
Suppliers: Vlazom, Amorbella, WiWi
What is it? Bamboo pajamas are organic nightwear made primarily from bamboo fiber. This is becoming a popular product, largely due to its comfort and the fact that bamboo is considered more eco-friendly than cotton.
Over 75 million people have viewed bamboo pajama videos on TikTok.
8. Niacinamide Body Lotion
5-year search growth: 1,038%
Search volume: 6.6k/mo
Price range: $10-$100
Top countries: USA, India, China, Japan, Germany
Suppliers: Olay, The INKEY List, COSRX, CeraVe
What is it? Niacinamide is a form of vitamin B3 that has gained a lot of recent popularity in the skincare market. Niacinamide body lotion is used to moisturize skin and boost hydration. Products using this ingredient have gained significant traction on social media.
9. Menstrual Disc
5-year search growth: 235%
Search volume: 90.5K/mo
Price range: $10-$40
Top countries: US, Canada, UK, Australia, Denmark, India
Suppliers: Flex, Softdic, Intimina
What is it? Menstrual discs are insertable, reusable products used during menstrual cycles. Unlike traditional menstrual cups, menstrual discs are designed to be “ideal for period sex”. An increasing number of DTC menstrual disc startups are also accelerating this trend.
10. Creatine Gummies
5-year search growth: 99x+
Search volume: 74k/mo
Price range: $10-$40
Top countries: UK, US, New Zealand
Suppliers: Swoly, Create, Bear Balanced, Beava
What is it? Creatine gummies are a supplement formulated to boost creatine levels. This organic compound is found in muscle cells and helps supply energy. These gummies aim to increase muscle mass, improve muscle strength, and enhance exercise performance, differentiating themselves from traditional creatine powders and capsules by offering a more palatable and easy-to-consume option.
They are primarily targeted at athletes, bodybuilders, and fitness enthusiasts looking for an effective and convenient way to incorporate creatine into their supplement regimen.
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